PROFILE CARD REDESIGN
UX Research + UI Design + Prototyping for Mobile
The goal of this project was to redesign the Profile Card to optimize user engagement with the different actions available on the card and to create a better user experience. I conducted in-depth user interviews and tests with 8 participants to understand what users want from the profile card and to learn which actions they believe are most important and therefore deserve priority. I presented the below deck to stakeholders in the Product and Engineering teams and was thereafter given the go-ahead to implement this redesign in the app.
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Old Profile Card
No clear CTA's, poor UI design
Updated Profile Card
Better visual hierarchy, updated modern aesthetic
TIPPING
UX Research + UI Design + Prototyping Micro-Animations for Mobile
Tipping was a feature added to live rooms so that audience members could tip the hosts of the rooms with credits and get recognized for doing so. I conducted user interviews and tests with 6 active IMVU users to get feedback for the tipping feature. The interviews were conducted via video chats and the user tests were conducted using Figma Prototypes. After completing the interviews, I gathered all the collected information and synthesized it into 2 persona types. Using this information, I mocked up solutions to the pain points users seemed to have so that every type of user would be happy with the end product.
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QUESTS
UI/UX Design + Prototyping for Mobile
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Quests gamified the platform, enhancing user engagement by rewarding task completion.
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Design Process:
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Conducted extensive competitive analysis.
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Developed through iterative prototyping.
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Focused on optimizing user flow and incorporating micro-animations.
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Communication: Ensured clear and effective communication with the engineering team.
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Outcome:
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Delivered a vibrant and engaging user interface.
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Captured the essence of a game while ensuring functionality across devices.
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Maintained the integrity and playfulness of the user experience
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More Prototypes and Micro-Animations
During my tenure at IMVU, I created a diverse array of prototypes and micro animations to refine the app's user experience. These prototypes ranged from nuanced interaction cues to more complex system flows, each meticulously crafted to enhance the platform's intuitiveness and engagement. For a closer look at some more of the dynamic prototypes I designed, feel free to click the button below to view the videos showcasing this work.
YOUTUBE IN LIVE ROOMS
UI/UX Design + Prototyping for Web and Mobile
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Integrated YouTube into IMVU live rooms to enhance host capabilities for entertaining audiences.
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Functionality:
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Enabled hosts to log into their YouTube accounts.
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Allowed playing of personal playlists or searching for broadcast content.
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Prototype Development:
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Created succinct prototypes to demonstrate the user interaction process.
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Included subtle micro-animations to enrich the user experience.
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Engineering Collaboration:
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Prototypes guided the engineering team for precise feature execution.
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Outcome:
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Delivered an immersive and seamless audio-visual experience in live rooms.
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IMVU
3D Avatar-Based Social Media Metaverse
UX Research | Wireframing | UI/UX Design | Prototyping | Web | Mobile
IMVU is an online metaverse and social networking site where members use 3D avatars to meet new people, chat, create, and play games. With a bustling virtual economy, users can design, purchase, and sell a vast array of items. It's a space that merges creativity, social connections, and commerce, offering an immersive experience that goes beyond traditional social media platforms.
My role was Sr. Product Designer and I worked end-to-end across all platforms with the art, product, engineering, and QA teams from planning up to implementation support and maintenance.
